From multi-million-pound townhouses in central London to starter homes in Manchester and Glasgow, Building Relations’ bread and butter is coming up with clever PR campaigns and ideas to help promote the sale of new homes and raise awareness of the experts behind them.
Building Relations has been working with Barratt and David Wilson Homes since the agency first launched in 2015, keen to still work with Rachel after her seven years of service in-house. Building Relations promotes all aspects of the housebuilding business across the Southern Counties and Kent regions, which ranges from generating extensive media coverage for new development launches, promoting company success stories like its apprenticeship scheme, to placemaking and destination work for its larger mixed-use developments. Building Relations also regularly writes and places case studies of happy purchasers in the national, consumer and local press.
Building Relations has come up with a range of community engagement initiatives, including a full education programme, with fun, yet relevant learning activities like real-life egg hatching at Easter, worm composting and turning unwanted plastic into playground equipment to help spread the word about its commitment to sustainable construction.
In the last three years, Building Relations has written dozens of award entries with an excellent conversion rate and are featured in the press on a weekly basis.
Building Relations was appointed by Barratt London in October 2018 to handle its consumer PR, for landmark developments across the capital, including Landmark Place in the City of London, Upton Gardens which is being built on the site of the iconic former West Ham United FC ground, and Hendon Waterside, an estate regeneration delivering over 2,000 homes in north London.
Building Relations devises impactful PR campaigns and ideas to help promote the sale of new homes for Barratt London as well as build meaningful relationships within the local communities that they are building in. Building Relations promotes all aspects of the housebuilding business across the capital, ranging from generating extensive media coverage for new development launches and case studies of purchasers, promoting company initiatives like its apprenticeship scheme, to placemaking and destination work for its larger mixed-use developments. Building Relations also rolls out a range of relevant community engagement initiatives, including a full education programme.
Building Relations has worked with Fernham Homes since March 2019 and promotes all aspects of the housebuilding business, which ranges from generating extensive media coverage for its developments to promoting company success stories like its two recent Pride in the Job Quality Award wins by the National House Building Council (NHBC). Building Relations is also starting to regularly write and place case studies of happy purchasers in the national, consumer and local press and inviting a range of journalists out to visit its sites.
As a result, Fernham Homes is now featured in the press on a weekly basis with over 50 pieces of local and national coverage secured to date. Building Relations is also working with Fernham Homes to come up with a range of community engagement initiatives, from sponsoring local village fairs to running education projects with local schools.
Building Relations handles the PR for Berkeley Homes, Oxford and the Chiltern region. This has included the announcement that Michel Roux OBE and his son, Alain Roux, was set to open the doors to their latest venture ‘Roux at Skindles’ at Berkeley Homes’ Taplow Riverside development. Organising a luxury river cruise and lunch in the Thames side show home at Taplow Riverside for key journalists, Building Relations secured a front page exclusive with the Daily Telegraph Property section, and subsequent stellar coverage in titles like the Daily Mail, Evening Standard, Country Life, as well as several of the most prominent local glossy magazines.
Building Relations was appointed to handle the launch of LU2ON, Strawberry Star Group’s first development under its Strawberry Star Homes division in Autumn 2018. With a £1.5billion regeneration project underway, Building Relations helped generate awareness of the scheme, as well as the once overlooked Bedfordshire town of Luton, which is now being reinvented into a buzzing property hotspot.
Helping to put Luton back on the map, Building Relations arranged a media dinner ahead of the public launch with journalists from titles including The Sunday Times, Telegraph, The I, Metro and Eastern Eye in attendance. Building Relations also set up and managed a series of visits to the development with journalists from the Daily Mail and Estates Gazette, enabling Strawberry Star to also discuss its wider plans of delivering 4,000 London-style new homes across London zones 3 – 9 and the commuter belt by 2025.
Building Relations now looks after all of Strawberry Star Group’s PR, spanning Group, Land & Commercial, New Homes, Agency Sales, Lettings & Management and Asset Management.
Having worked with Kathryn in a former agency life, Annington is back on the books, with Building Relations providing PR and social media support for the company, which is one of the largest private owners of residential property in the UK; having a long-term leaseholder agreement with the Ministry of Defence.
With Annington increasingly moving into the new-build market, Building Relations is helping to generate positive media coverage for the range of new and refurbished homes that it is building across a range of locations; including West London, Cambridgeshire, Buckinghamshire and Wiltshire.