Here at Building Relations PR, we secure high quality trade press coverage for our clients across online, broadcast and broadsheet publications.

Press coverage is like building a house – the foundations come first. Securing coverage in trade press will amplify your brand to an expert audience. With our focus on property and the built environment, we target trade publications within the property and construction industry.

What is trade press?

Before we dive into why it’s so important for your PR efforts, lets explore what trade press actually is.

Trade press refers to a group of niche publications which typically target a specialist audience in one industry. As a result, this readership will have a genuine interest in your sector and are more likely to engage with your brand. In the realm of property, some examples include Property Week, Show House, PrimeResi, Housing Today and Estates Gazette. These publications cover a range of topics, from current trends to development information to thought leadership and opinion pieces.

An article or opinion piece in the trade press allows a brand or spokesperson to be seen by peers and potential customers for B2B businesses, which increases their profile in the industry and places them as experts in the field.

3 reasons why your PR strategy should include trade coverage

  1. Builds credibility – Making sure your business is included in expert comment pieces will ensure the desired readership see you and the business as experts in the field.
  2. Reaches a specific audience – Trade press reaches desired B2B businesses and niche readers who engage in industry-led news.
  3. Raises your profile – Getting your business in front of industry experts will increase your audience reach.

What type of stories should you cover?

With a range of industry led articles covered across trade press, content can include anything from first-person OPEDs to smaller comment soundbites included in a wider article. For those of us in property, there is a wealth of topics which can position you or your brand as a thought leader, for example:

  • Public affairs and its impact on the housing sector.
  • Planning and policy frameworks.
  • Recent housing data and new figures, such as mortgage or interest rates.
  • Current news trends and how it affects readers.
  • The evolving landscape of environmental, social and governance (ESG) and the housing sector.

With great opportunities for businesses to be a part of a conversation on trending topics, it is essential to pitch both comment and products which position the business as the experts.

Moreover, trade press isn’t just for business stories. Spokespeople can also cover wider topics, such as interior design, architecture, show home launches and case studies.

For more information on how we can help support position your brand or spokespeople as thought leaders with trade press, contact us.