The pandemic has accelerated influencer marketing across all sectors, as we collectively spend more time at home and on our phones. There has never been a greater opportunity to integrate influencers into existing PR and marketing strategies, particularly in the property industry where consumers are increasingly searching for interiors and aspirational homes online.
Influencers are an increasingly valuable method of marketing and PR, with Instagram deemed to be the most important social media channel for companies to utilise. The world of influencers can be a minefield, and with an estimated 500,000 influencers on Instagram alone, it can be difficult to know where to start.
Photography is key to getting the most out of portals, PR and marketing; and now more than ever this is key given the level numbers of sellers and buyers alike looking for homes on their mobile phones – so like all things, you have just seconds to make a good impression before they scroll on by.
Over recent weeks, the property market has re-opened and construction has safely re-started on many sites across the country. We have worked closely with client Barratt Developments’ London, Southern Counties and Kent divisions as they made the decision to re-open some of their sites.
We were delighted to support client David Wilson Homes recently as they welcomed the newly-appointed Secretary of State for Housing, Rt Hon Robert Jenrick MP, to visit new homes at Castle Hill in Ebbsfleet Garden City. As he throws himself into his new role, the Secretary of State was keen to see high quality new homes and communities built for future generations and was impressed with what he saw at Castle Hill.
At Building Relations, we are always keen to enliven our approach to PR and with the surge of technology in the property world, our clients are also bringing something new to their respective industries. With many companies now finding ways to streamline outdated processes in property development, we have been helping to position them as innovators in PropTech, ConTech and CREtech.
At the end of March, Kathryn and Emily attended The Q Policy Round Table Debate in association with ShowHouse Magazine, at Ascot Racecourse. The debate provided an insight into the construction industry, focusing on the event’s title: “How do we build better homes?”
Clients sometimes think that once they have signed on the dotted line with a PR agency, they need never think about press and publicity again. In reality the best results are obtained when you work actively with your public relations consultant as a team.
We have loved working on a plastic recycling project for client Barratt David Wilson who has partnered with Powerday to launch an exciting and educational campaign with schools at its neighbouring developments. The innovative campaign was launched to highlight Barratt and David Wilson Homes’ commitment to sustainability and to highlight the fact that it recycles 95% of its onsite waste, instead of it ending up in landfill.
Bring us into your team! One of our biggest pieces of advice to clients and prospective clients is that you will only get out of a PR campaign what you are willing to put in. This couldn’t be truer.
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