Publicity stunts have been a staple of the PR and marketing industries for as long as they have existed. Designed to capture attention from the press and go viral on social media, these events are extremely visual and creative – the more outside the box they are, the better! Unlike a campaign, PR stunts are just a snapshot of a single moment in time: easy to share, gains instant press coverage, and helps build momentum to promote a brand or message.
It comes as no surprise that a third of us are listening to more radio compared to before the pandemic, as many of us tuned in during the many months we’ve spent at home. Media consumption has skyrocketed as we crave the social connection that radio brings, offering a trusted source of news, opinion and entertainment. For brands, broadcast media continues to be an extremely valuable way to reach their customers.
Podcast listenership in the UK is increasing year-on-year with more than 15.6 million of us tuning into a podcast in 2020, and forecasts predicting close to 20 million listeners by 2024. There’s no denying that podcasts are taking the UK by storm, and the property industry is one sector that is reaping the benefits of this growing form of coverage.
The pandemic has accelerated influencer marketing across all sectors, as we collectively spend more time at home and on our phones. There has never been a greater opportunity to integrate influencers into existing PR and marketing strategies, particularly in the property industry where consumers are increasingly searching for interiors and aspirational homes online.
Influencers are an increasingly valuable method of marketing and PR, with Instagram deemed to be the most important social media channel for companies to utilise. The world of influencers can be a minefield, and with an estimated 500,000 influencers on Instagram alone, it can be difficult to know where to start.
Photography is key to getting the most out of portals, PR and marketing; and now more than ever this is key given the level numbers of sellers and buyers alike looking for homes on their mobile phones – so like all things, you have just seconds to make a good impression before they scroll on by.
Over recent weeks, the property market has re-opened and construction has safely re-started on many sites across the country. We have worked closely with client Barratt Developments’ London, Southern Counties and Kent divisions as they made the decision to re-open some of their sites.
We were delighted to support client David Wilson Homes recently as they welcomed the newly-appointed Secretary of State for Housing, Rt Hon Robert Jenrick MP, to visit new homes at Castle Hill in Ebbsfleet Garden City. As he throws himself into his new role, the Secretary of State was keen to see high quality new homes and communities built for future generations and was impressed with what he saw at Castle Hill.
At Building Relations, we are always keen to enliven our approach to PR and with the surge of technology in the property world, our clients are also bringing something new to their respective industries. With many companies now finding ways to streamline outdated processes in property development, we have been helping to position them as innovators in PropTech, ConTech and CREtech.
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