The robots are rising. With artificial intelligence (AI) powered smart home assistants – like Apple Siri and Amazon Alexa continuing to work their way into our everyday lives, the property industry too is seeing the lines blurred between man and machine. PropTech is becoming a force to be reckoned with and our clients in this space are becoming the next big thing to write about.
Building Relations provides PR support for the UK’s largest online letting agent, Upad to promote the disruptor brand’s awareness. Since starting work together in November 2016, Building Relations has secured over 100 pieces of coverage, in titles including the FT, The Sunday Times, Guardian and Telegraph.
Building Relations is currently focusing on raising the profile of the business to attract potential new investment, by building the expert corporate story and positioning James Davis, Upad’s Founder and CEO as an expert on the property market. A series of key business profile slots, including City A.M., London Loves Business, Real Business, Property Week and the Mail on Sunday have been set up to help achieve this. Building Relations has also helped Upad be shortlisted two years in a row as ‘Best Online Agent’ at the ESTAS Awards.
Building Relations handled the PR for the closure of ambitious PropTech start-up Ask Porter’s second funding round in January 2018. AskPorter is the first artificial intelligence (AI) powered property management platform of its kind and secured investment of over half a million pounds from heavy-weight property, technology and business experts, including personal investment from serial super-angel James Caan CBE.
Securing exclusives in City Spy on the Evening Standard’s Business pages and Estates Gazette, Building Relations has gone onto generate awareness across much of the industry and business press, with interviews including Estates Gazette’s TechTalk Radio. Building Relations continues to work with the ambitious founders on raising their profiles through opinion pieces and business profiles; to attract new investment for later funding rounds, as well as potential customers to the innovative new platform.
Building Relations works with serial entrepreneur and investor Faisal Butt, who has backed over 30 of the most innovative new PropTech start-ups, including emoov and Trussle, through his Spire Ventures and Pi Labs platform. Building Relations regularly secures opinion pieces and business profiles in titles like City AM, Showhouse and Management Today on behalf of Faisal and enters him into the highest profile of industry awards. The team has just hosted a highly successful roundtable event at Sea Containers in London in the PropTech space in collaboration with Faisal.