From starter homes in the capital to multi-million-pound villas on the Thames, Building Relations’ bread and butter is coming up with clever PR campaigns and ideas to help promote the sale of new homes and raise awareness of the experts behind them.
Building Relations has been working with Barratt and David Wilson Homes since the agency first launched in 2015, keen to still work with Rachel after her seven years of service in-house. Building Relations promotes all aspects of the housebuilding business across the Southern Counties and Kent regions, which ranges from generating extensive media coverage for new development launches, promoting company success stories like its apprenticeship scheme, to placemaking and destination work for its larger mixed-use developments. Building Relations also regularly writes and places case studies of happy purchasers in the national, consumer and local press.
Building Relations has come up with a range of community engagement initiatives, including a full education programme, with fun, yet relevant learning activities like real-life egg hatching at Easter, worm composting and turning unwanted plastic into playground equipment to help spread the word about its commitment to sustainable construction.
In the last three years, Building Relations has written dozens of award entries with an excellent conversion rate and are featured in the press on a weekly basis.
Building Relations handled the PR for the announcement that Michel Roux OBE and his son, Alain Roux, are set to open the doors to their latest venture ‘Roux at Skindles’ at Berkeley Homes’ Taplow Riverside development later this year. Organising a luxury river cruise and lunch in the Thames side show home at Taplow Riverside for key journalists, Building Relations secured a front page exclusive with the Daily Telegraph Property section, and subsequent stellar coverage in titles like the Daily Mail, Evening Standard, Country Life, as well as several of the most prominent local glossy magazines.
Building Relations organised for Thames Valley Housing Association to sponsor Resi 2017, where it unveiled its pioneering new brand So Resi, designed to promote shared ownership in a more readily understandable way.
Building Relations also regularly writes opinion pieces and articles for So Resi, on important topics like why housing associations need to work more closely with the NHS. Building Relations has also written several winning award entries for the company.
Having worked with Kathryn in a former agency life, Annington is back on the books, with Building Relations providing PR and social media support for the company, which is one of the largest private owners of residential property in the UK; having a long-term leaseholder agreement with the Ministry of Defence.
With Annington increasingly moving into the new-build market, Building Relations is helping to generate positive media coverage for the range of new and refurbished homes that it is building across a range of locations; including West London, Cambridgeshire, Buckinghamshire and Wiltshire.