There were estimated to be approximately 75,100 public relations professionals working in the UK as of Q2 2023. With this number continuously growing and business’ demand for PR services in 2024, it is no wonder the competition is so high to get your press features in National press.
Throwback to ten or so years ago when influencer marketing was a relatively new buzzword, limited to celebrities and a few dedicated bloggers (Zoella springs to mind). However, now the term “influencer marketing” encompasses a range of social media personalities and content creators who endorse a product or service across their platforms to a loyal following.
Recent policy introduced in February on biodiversity net gain (BNG) has set out a new approach to development, building on the legally binding Environment Act introduced in 2022, to create better quality natural habitats wherever development takes place.
All budgets are political. In an election year, especially so.
For the Government, the Chancellor decided to call back an old friend to help him out: Prudence. Whilst he and those on the green benches around him wanted to make a bigger bang, Prudence was whispering in his ear. Want even bigger tax cuts? Sorry, but Prudence says no. (But she might be persuadable in the years ahead if you ask her back).
In our latest blog, Senior Account Executive Erin discusses how she found the swap to agency life having previously spent four years in-house at one of the largest estate agents in the country.
At the first Sustainabuild Scotland Breakfast Club we had the pleasure of meeting Alicia Storie, founder of the Edinburgh based sustainable interior design studio AdesignStorie.
The world of PR is changing and more dynamic than ever before. As we head in the New Year, our team at Building Relations has pulled together its PR industry trends for 2024 – from the latest social media updates to the move towards more digital content and the return of face-to-face events.
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